Avoid These 3 Landing Page Killers

I’ve learned a lot about internet marketing this year, and I have to say it hasn’t always been easy. There’s so much to read, watch, listen to…sometimes I really felt like throwing the towel in and giving up.

But once you are able to sift through all the bad advice and the repetitive information, there’s a few key elements that are all that’s needed to really have a successful internet marketing campaign. A great landing page is most certainly one of these elements.

Avoid these three common mistakes when developing your own landing pages. After all, it’s always easier to learn from other people’s mistakes than your own.

1. Bad Headlines – Your headline is your one split-second chance to grab someone’s attention. It is by far one of the most critical aspects of a great landing page. Don’t bore your reader with a long headline. Rather, let them know you understand their problem and you’re about to offer them a solution. And make it snappy!

2. Offering Choices – There should only ever be one call to action on a landing page and that call to action should be clearly defined. Avoid the temptation to “be accommodating” by offering people more than one option. Studies show that when faced with a choice, people tend to simply walk away. Tell them what you want them to do and how they can do it now!

3. Ignoring Design – Arrange your landing pages so the eye moves easily around the page. Keep most of the important info (including your call to action!) at the top of the page. People are lazy, they don’t want to scroll down nor do they want to decipher a poorly designed landing page.

I hope these tips help you to avoid some of the common landing page pitfalls. Please leave your thoughts, tips and experiences below!